Swim & Fun
Swim & Fun was established in 2006 and is now a market leading distributor of pools, water care, and pool accessories in the Nordic region. We are now the Nordic market leader in the attractively priced family segment, with a primary target group being families with children who have their own garden. The primary product focus is to identify the right combination of pool solutions that attract families with children - and that most people can afford.
Swim & Fun aims to always be on the forefront of the development of new, attractively priced and innovative garden pool concepts. All Swim & Fun products are supplied in high-quality sale packaging. Manuals are always included in all the Nordic languages.
Swim & Fun is a well-established and innovative wholesale company based on healthy, organic growth. The company rests on a strong financial foundation. This allows our trading partners and customers to feel secure about entering agreements with us and provides the basis for continued development and growth.
The Swim & Fun team consists of experienced, skilled employees with many years of industry experience. Swim & Fun always puts the customer first, and it is our goal to be part of the development of new, attractively priced and innovative garden pool concepts. This goal goes hand in hand with the mission to create the possibility for physical activities, relaxation, and quality time for the family. We do this by offer safe and innovate pool and hot tub products.
Our vision is to be the leading pool and hot tub distributor of the Nordic region.
We have a strong financial basis, which provides a sense of security for our trading partners and customers. Swim & Fun has also been named as a Gazelle Company by the Danish newspaper Børsen in 2013, 2014, 2015, 2016 and again in 2021 and 2022. We have also been given the business award ’Succesvirksomhed’ (Successful Company) by Spar Nord and the consulting firm BDO for four consecutive years – 2019, 2020, 2021 and 2022.
The primary objective for us is to be able to offer high quality service and to create a sense of security for our trading partners and customers – such as by only offering high quality products. This allows you as a trading partner to feel secure in the knowledge that our documentation is correct and complies with safety and environmental requirements. Swim & Fun wishes to ensure that our products and services comply with all relevant quality, safety, and environmental requirements.
We frequently visit all our European and overseas suppliers. One of the purposes of this is to ensure that employees enjoy proper conditions and that production is conducted safely and in accordance with relevant legislation.
In July 2022, Fluidra S.A. acquired Swim & Fun. Fluidra is a Spanish company and the global leader in swimming pools, and wellness. Fluidra is listed on the Spanish stock Exchange among the 35 biggest companies.
Vision, mission and values
The Swim & Fun vision is defined as expressing the direction in which we wish to move. Our mission is our reason for being and what we are experts at doing.
Vision:
Swim & Fun wants to be the leading pool and spa water treatment company in the Nordic region.
Mission:
We create a possibility for physical activity, relaxation and quality time for the family by offering safe and innovative products within pool and spa treatment.
Values:
At Swim & Fun, we believe that professional and ethical standards go hand in hand with a business-orientated mindset. Our values are integrated into our everyday and the way in which we work and interact.
NO. 1 – THE CUSTOMER IS OUR FIRST PRIORITY
NO. 2 – WE CREATE SOLUTIONS
NO. 3 – POOL AND SPA CARE MADE EASY FOR EVERYONE